Random Acts of Kindness

February 13th-19th is Random Acts of Kindness Week!

Unleashed Coffee wants to encourage you to join us by helping us to #MakeKindnessTheNorm!

It has been nearly two years since the pandemic began casting a dark cloud over our lives and there has been so much negativity and sadness since this all began. Unfortunately in many cases, it has been easy for people to become grumbly, unhappy, and downright unkind during these challenging times. It is time to break through the darkness and be the light that shines by bringing joy to ourselves and others.

Unleashed Coffee is a purpose-driven Farm to Cup artisan roasting company and we are proud to be doing our part to make a difference in peoples’ lives as part of our company mission and by promoting random acts of kindness. If you follow our social media, you may have noticed a pattern. We like to start each week with a motivational post or a reminder of how you can make a difference or exhibit random acts of kindness. It is our way of helping to share a little joy in these challenging times.

Kindness is an action, a thought, and a choice that we willingly have to make; it is the act of giving without expecting anything in return. According to Jamil Zaki, Assistant Professor of Psychology at Stanford University, “The positive effects of kindness are experienced in the brain of everyone who witnessed the act, improving their mood and making them significantly more likely to ‘pay it forward.’ This means one good deed in a crowded area can create a domino effect and improve the day of dozens of people!” These positive effects of kindness have actually been scientifically proven to have health benefits. Check out this two-minute clip from the Random Acts of Kindness Foundation.

Wouldn’t it be great if we could create a domino effect of kindness especially during Random Acts of Kindness Week? What can you do to spread a little sunshine and #MakeKindnessTheNorm? It is time to be the good. Perform a Random Act of Kindness and encourage others to pay it forward by tagging them online or with one of our RAK cards. Once they’ve been tagged, it’s their turn to do a Random Act of Kindness, and so on! You can download a copy of our RAK Cards and print them front to back.

Be sure to share your stories and inspirational ideas of kindness on Instagram #unleashingrandomactsofkindess and let’s see what kind of difference we can make!


About Kelly

Kelly Abbott, an SCA-trained Coffee Professional and certified Q-Grader, is the Owner, Roaster, and CEO of Unleashed Coffee. High quality, sustainable specialty grade coffee at a fair price is her passion.

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