Rick is a musician and an Unleashed Coffee customer. When I asked him why is it important for him to buy coffee from the farmer he answered: “I enjoy having a connection with people who make my food”. The enjoyment is mutual. We also enjoy having a connection with you consumers who drink our crop. We feel we are building a new way of drinking and enjoying coffee, where you the consumer and us the farmer can connect directly. BTW. Do you know what does the coffee sound like? Check out this video, Rick has an idea.